A Dog’s Purpose Made So Much Money in China It’s Getting a Sequel

A Dog’s Purpose – much of which was filmed here in Winnipeg and around Manitoba – did not make a big impact in North America. Here, it earned $64 million, a respectable number considering the furor over alleged animal abuse on set (which was later cleared), but nothing remarkable. In China, however, A Dog’s Purpose made a whopping $88 million, thanks to, as The Wall Street Journal reports, a dedicated marketing effort targeting middle-class Chinese pet owners from the studio Alibaba, a minority investor in the film. Now, Amblin, which produced the film, is working on a sequel, which according to its CEO Michael Wright, will keep Chinese audiences in mind. It’s an odd future for a film so imbued with Americana, but success in China has propelled other American films into franchises, such as the Now You See Me films. Question is: What does the China-focused Dog’s Purpose sequel look like?

 

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Posted in All Stories, Steve Adams Tagged with: ,

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