Drake’s new store drives droves of fans to Yorkdale Mall Hundreds of fans camped overnight for a chance to buy the Toronto rapper’s apparel in his flagship store.

Hundreds of Drake fans filled an entire hallway of Yorkdale Mall on Saturday, forming a snaking line, all eagerly waiting to enter the rapper’s new flagship store.

The OVO store — which stands for October’s Very Own, Drake’s brand for everything from his record label to his music festival — sells apparel, including sweaters, shoes, hats, water bottles and lighters.

Some Drake fans channelled the rapper’s owl logo and camped out overnight to be the store’s first customers. By mid-afternoon, 600 people had entered the store, with hundreds more waiting.

“I didn’t sleep, we just messed around to kill time,” said Omar Hassan, who arrived at 6 p.m. Friday and got into the store at 11 a.m. Saturday. Hassan plans to resell some of the merchandise he bought.

Customers leaving the store described it as small; Hassan said its gold and white interior looked like a “rich person’s closet.”

“I came all the way from Louisiana for OVO Fest,” said rapper Jade Delvale, referring to the annual music festival Drake founded that will kick off on Monday. “I’m a big Drake head anyway, so seeing this line is not surprising.”

Keelie Belmonte waited in line with her son for nearly 10 hours to enter the store. Despite her sore legs, she was still upbeat.

“There’s a few collector items, so hopefully we’ll be successful in our quest,” she said. “(Drake’s) the man, Toronto represent.”

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DLO has played every significant venue and party in his hometown of Winnipeg and enjoys being recognized and the most versatile, respected and requested DJ in the city. DLO's work, talent and contributions have not gone without recognition having been nominated 4 times and eventually winning the Pioneer Stylus DJ Award for Central DJ Of The Year in 2012. He has had the honor of sharing the stage with the world's biggest names in music including NAS, WU TANG CLAN, AKON, J. HOLIDAY, FUTURE THE PRINCE (Drake's Official DJ), PETE ROCK & CL SMOOTH, CAMP LO, GZA, HEDLEY, EVE, TAIO CRUZ, BIZ MARKIE, STEVE AOKI, REDFOO, MIX MASTER MIKE, LIL JON, JUMP SMOKERS, MOBB DEEP, JABAWOCKEEZ, FLO RIDA, REDMAN & METHOD MAN, 112, DJ JAZZY JEFF, SKRATCH BASTID, KANYE WEST, FABOLOUS, and many more.

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