This is 100 percent NOT made up.
Swedish furniture giant Ikea is calling on women who suspect they might be pregnant to urinate on its latest print ad to find out for sure.
The Ikea ad is featured in Swedish magazine Amelia and contains a pregnancy test that reveals a discounted price for an advertised crib if it comes into contact with a pregnant woman’s urine.
“Peeing on this ad may change your life,” the text at the top of the ad reads. “This ad is also a pregnancy test. Pee on the marked are and wait a moment. If you are expecting, you will get a surprise right here in the ad.”
Why Ikea Wants You To Pee On This Ad via YouTube
Source via UPI