Imagine…being able to try on clothes, or sunglasses online using just your phones camera…
Thats a technology that Facebook is working on, which you can see in the above image.
More via Mashable:
The social media company announced Tuesday that it’s beginning to test augmented reality advertisements in the News Feed.
For the uninitiated, augmented reality (AR) is a technology that overlays digital images onto real world objects. For example, when people play Pokemon Go on their smartphone, the technology that visually superimposes Pokemon on their street corner is considered AR.
Michael Kors will be the first brand to give Facebook’s AR ads in News Feeds a test drive. The AR experience allows users to try on a pair of glasses, change the product color, and make a purchase right inside the Facebook app.
In future trial runs this summer, Facebook is working with companies to produce a wide variety of AR ads that will include fashion accessories, cosmetics, furniture, gaming, and entertainment.