Taste the… white-rainbow?
Skittles has removed all the colour and made an “all-white” version ONLY available in the U.K and Germany!
But the move has received a mixed reaction on social media.
The reason they ditched the colour is to give the LGBT pride celebrations “centre stage.”
Some Twitter users like it, but others are critical of the selection of white for the campaign, saying it plays against the nod to diversity.
June is LGBT Pride month. The Skittles switch began in late March and wraps up in September.
However, the Skittles here in Canada are staying rainbow for now! #pride
- Energy Mornings with Sarah and Tyler