Snapchat today has launched two new features, allowing users to create custom filters and lenses. With the new customizable AR content, Snapchat is looking to increase user engagement and will also be creating more revenue as the new features start at $10.
Snapchat launched its Lens Studio at the end of last year, opening up its platform to third-party creators. However, Lens Studio was restricted to advertisers.
Today’s update brings all users the option to create custom lenses and filters starting from $10. There are over 150 templates to choose from that can be accessed from the iOS app and the web. The new custom options also include the ability to use the new Snapchat fonts.
In the app, users can find custom filters and lens option under Settings → Filters & Lenses.
(source: 9to5mac / images: mashable/9to5mac)