Think…Disneyland, for Modelling.
Tyra Banks has already conquered fashion, beauty, film, TV, books and academia (remember she taught classes at Stanford?). Now, she’s taking her business savvy nature into a whole new arena — amusement parks.
The 45-year-old star just announced the news that she’s creating a brand-new modeling attraction, aptly named Modelland, set to open later this year. (Modelland was also the name of her 2010 young adult novel she wrote about her life.)
It’s reportedly going to be a multi-level 21,000 sq. ft space in Santa Monica Place (an open air shopping center) that will feature retail shops, dining destinations, interactive entertainment and much, much more.
“I’ve always been insanely inspired by attractions like Disneyland and Universal Studios and have wanted to bring that spirit of adventure and storytelling to the world of modeling,” Banks told Variety about the project which has been in the works for the past 10 years. “But not the exclusive modeling industry. I’m talking about modeling for the masses.”
So what exactly does “modeling for the masses” mean? The details of the attractions are still pretty unclear, but Banks clarified to WWD that it won’t just be a pop-up attraction, it will include clothing for guests to wear created by Hollywood costume designers and stylists and won’t include daily runway shows. “That’s low hanging fruit,” she said. “This is bursting the door open and redefining what a model is. It’s all about inclusiveness.”
“Modelland is going to be a place where the modeling world meets fantasy, meets entertainment, meets technology, meets retail, meets dining, meets … your fiercest best self you could ever imagine,” she told Variety.
She says there will be special social media components but the main focus is celebrating all types of beauty. “Men and women, young and older — are invited to transform into the dream version of themselves. When people leave Modelland, we want them to feel overjoyed and empowered.”
(Image Source: ABC)